Winemaker Ben Flajnik is the new 'Bachelor'. Does everyone on TV sell booze now?

Reality stars with liquor lines: the good, the bad and the ugly

Next month, more than a dozen women will try Ben F.'s wine. Bachelorette Ashley's jilted castaway has beenchosen to crush some egos of his own when filming for the new season of the Bachelor begins next month. It's good news for those of us on team Ben (me, Jennifer Love Hewitt) and even better news for his Sonoma-based winery Evolve. Apparently, his business is booming since his public dumping. Winery tastings have become kind of like ladies' nights, with fans driving out of their way to be fed grapes by Ben. In September, Evolve launches Epilogue, a lower cost version of their $20 and $30 bottles. While nobody's tested Epilogue's $10 range offerings, Ben's Sauvignon Blanc has gotten a pretty strong reception for a 'reality' alcohol. "It's bright, crisp with very forward fruit and zingy acidity," writes wine columnist Greg Walter. "It's really delightful to drink by itself or with any light meal." Based on Ben's televised likability, his wine only needs to be somewhat palatable. The fact that it's good means he may be knocking reality liquor queen Bethenny Frankel off her throne. But she's not his only competition.

Photo by: CRISTA JEREMIASON/THE PRESS DEMOCRAT